SOM.creative is a creative studio fueled by storytelling.
With creativity at the core, we help brands express who they truly are and connect with people in meaningful ways.
We’re experts at pushing fashion brands further.
LUMÉ CAMPAIGN
,
LUMÉ CAMPAIGN
,
SS26
Creative direction and production for LUMÉ. A comprehensive approach encompassing casting and location scouting in Lanzarote to deliver an elevated, character-driven visual identity. Creative Direction Casting Team Proposal & Management Styling & Fashion Consulting Naming & Graphic Design Photography: Tomás de la Fuente
LUMÉ CAMPAIGN
,
LUMÉ CAMPAIGN
,
SS26
Creative direction and production for LUMÉ. A comprehensive approach encompassing casting and location scouting in Lanzarote to deliver an elevated, character-driven visual identity. Creative Direction Casting Team Proposal & Management Styling & Fashion Consulting Naming & Graphic Design Photography: Tomás de la Fuente
LUMÉ CAMPAIGN
,
LUMÉ CAMPAIGN
,
SS26
Creative direction and production for LUMÉ. A comprehensive approach encompassing casting and location scouting in Lanzarote to deliver an elevated, character-driven visual identity. Creative Direction Casting Team Proposal & Management Styling & Fashion Consulting Naming & Graphic Design Photography: Tomás de la Fuente
PYRA LOOKBOOK
,
BIMANI
,
SS26
Creative Direction Casting Team Proposal & Management Styling Naming & Graphic Design PHOTOGRAPHY: Tomás de la Fuente
PYRA LOOKBOOK
,
BIMANI
,
SS26
Creative Direction Casting Team Proposal & Management Styling Naming & Graphic Design PHOTOGRAPHY: Tomás de la Fuente
PYRA CAMPAIGN
,
BIMANI
,
SS26
Creative direction and conceptual framing. We led the full project scope—from casting to location scouting—to articulate a seamless narrative. Through a fashion consulting lens, we elevated the aesthetic by designing bespoke pieces from the ground up, including the signature sashes and printed cape Creative Direction Casting Team Proposal & Management Styling & Fashion consulting Naming & Graphic Design Photography: Tomás de la Fuente
PYRA CAMPAIGN
,
BIMANI
,
SS26
Creative direction and conceptual framing. We led the full project scope—from casting to location scouting—to articulate a seamless narrative. Through a fashion consulting lens, we elevated the aesthetic by designing bespoke pieces from the ground up, including the signature sashes and printed cape Creative Direction Casting Team Proposal & Management Styling & Fashion consulting Naming & Graphic Design Photography: Tomás de la Fuente
L'ÂTRE CAMPAIGN
,
BIMANI
,
2026
Centered on the concept of 'Organic Ornament', we developed a styling direction where nature merges with the garment. We designed bespoke floral elements and strategically integrated feathers to disrupt the linearity of the silhouettes. To complete the vision, we crafted a signature capelet, shifting the collection toward a more sophisticated, tactile, and architectural aesthetic Styling & Fashion Consulting Naming Graphic Design Social Media Content
L'ÂTRE CAMPAIGN
,
BIMANI
,
2026
Centered on the concept of 'Organic Ornament', we developed a styling direction where nature merges with the garment. We designed bespoke floral elements and strategically integrated feathers to disrupt the linearity of the silhouettes. To complete the vision, we crafted a signature capelet, shifting the collection toward a more sophisticated, tactile, and architectural aesthetic Styling & Fashion Consulting Naming Graphic Design Social Media Content